brands & partners

marriott bonvoy • h-e-b • four seasons dallas • la crema winery • patron tequila • white rhino coffee • fossil • google • where magazine • central track • eater dallas • the salty donut • which wich • colleen rothschild beauty • main event entertainment • the dallas observer • empress gin • galleria dallas • methodist hospitals • mattress firm • the dallas morning news • amf bowling • sourcelink • western union • hilton • capital one • at&t • allstate • motorola • txu • ing • compusa • taco bueno • community coffee • pizza hut • 7-eleven • corona • and many more


freelance writer • rachcreative • dallas, tx • present
Writing for local media, creative, social media, press releases, influencer marketing, paid media, content strategy and content creation. 

copywriter, contract • fossil • richardson, tx • february ’20 – october ’23
Wrote copy for web, email and paid social primarily for the Watch Station and MICHELE Watches brands. 

copywriter & strategist • buzzshift • dallas, tx • sept. ’15 – feb. ’20
Part-time digital strategist specializing in creative, social media, influencer marketing, content strategy and creation.

< career intermission for the birth of our twin babies >

content directorspeakeasy marketingdallas, tx • march ’13 – december ‘13
Edited, advised for and wrote content for over thirty clients, including social messaging, video marketing, newsletters, promotions and blog posts. Responsible for teams of freelance writers as well as all content produced for the agency’s clients. Worked with account managers to manage content and interact with current and potential clients and partners.

associate creative director • hawkeye • dallas, tx • april ’11 – february ’13
senior copywriter • hawkeye • dallas, tx • april ’10 – april ’11
Creative lead and copywriter for direct marketing, interactive, mobile, print, radio, product messaging, promotions, product naming, social media, new business and more. Strengthening presentation, leadership and concepting skills.

freelance food writer • & others • online • august ’09 – present
Quality gigs that combine my two obsessions: writing and food. Bylines: The Dallas Observer, Eater Dallas, D Magazine, SPARK Magazine, Plate Magazine.

co-creator • • the web • march ’09 – 2013
Plunged head-first into social media, WordPress, SEO, website analytics, fans, followers and sarcasm on a grand scale.

senior copywriter • javelin • irving, tx • july ’05 – march ’10
Wrote creative, concise and compelling copy across multiple brands for direct mail, interactive and print. Collaborated with fellow creatives, brand planners and account management to deliver measurable results for our clients. Senior-level responsibilities included mentoring junior level writers, presenting creative and managing multiple projects.

contract copywriter • the creative group • dallas, tx • march ’05 – july ‘05
Worked at CompUSA HQ in their advertising department. Strengthened short copy, time management and proofing skills.

freelance copywriter • pgc advertising • dallas, tx • january ’05 – april ‘05
Wrote copy for point-of-sale, print, television and radio across multiple clients. Developed radio, presentation and new business experience.

freelance copywriter • smu cox • dallas, tx • november ’04 – january ‘05
Commissioned by the SMU Cox marketing department to edit, revamp and create original copy for two full websites.

copywriter • tracylocke • dallas, tx • july ’03 – november ‘04
Sole writer responsible for all copy on national account. Worked with four art directors on local and national creative. Wrote copy for radio, television, print, promotions, new product naming, new business, and interactive.


sicolamartin • austin, txfall ’03

tracy locke • dallas, tx • summer ’02


bachelor of science in advertising

the university of texas at austin

cumulative gpa: 3.6

texas creative sequence • copywriting
senior fellow • college of communications
business foundations minor • red mccombs school of business

accolades, skills & more

Dame, Dallas Chapter of Les Dames D’Escoffier
featured speaker
, 2017 PRSA Unsummit
called “the sassiest voice on Instagram Dallas” & one of “the only 7 Dallas Instagrammers you absolutely must follow” by CW33
named one of 10 instafamous foodies to follow on Instagram by The Power Group
smc dallas panel member: “bloggers: truth, lies and how to work with them”
ECHO winner: hawkeye self-promotion video – “Rebranding Fruitcake”
bronze telly – b2c – “Cane’s NCFD”
bronze telly – humor – “AMF Smash”
webaward winner: AMF site redesign
“social media for brands” author, published white paper
sxsw interactive attendee
sxsw interactive festival selected panel (citizen journalism brigade)
employee of the month javelin direct
creative conference participant battle for the heart
action hero award tracylocke
creative intern sicolamartin
advertising intern tracy locke partnership
university honors & dean’s list ut austin
recipient morris hite tracy locke scholarship